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Fifty percent believe that mobile technology has 'more influence on global change than countries, governments or corporations'.
Usefulness of social media as a business tool starts to wane.
LONDON, 3 December 2013 – New research by CNBC, the leading business and financial news network, shows that Europe's business elite continue to embrace the latest smartphones, tablets and devices. However when it comes to using social media in business, while a steady 13% of those surveyed consider social media as 'essential to business activities,' a growing proportion 46% now consider social media to be 'neither useful nor essential' to their business (up 16% since 2010).
CNBC's 'Europe's Mobile Elite 2013', an annual study which focuses on the usage of mobile technology and use of social media, shows that although three quarters European business executives believe that they are keeping up with technology change within their sector, less than four in ten feel that their companies are keeping up with technology change.
Device ownership and use
Mobile technology has changed the way business leaders live and work, with 68% of those surveyed agreeing that life is 'easier' as a result and 64% claiming that their lives are more productive and enjoyable. Half of all European executives surveyed agree that mobile technology has 'more influence on global change than countries, governments or corporations.'
The 2013 survey results showed that:
• 90% of Europe's business leaders surveyed own a mobile device (up 7% from last year)
• Apple ownership has slowed with iPhone ownership growing marginally from 41% to 44% in 2013
• Android handsets showed the strongest year-on-year growth, increasing from 28% in 2012 to 35% in 2013, and a fourfold increase since 2010.
Use of tablets and multi-screen use continues to grow and tablets are well integrated into work and social lives:
• Almost eight in ten currently have a tablet at home, or intend to purchase one in the next 12 months
• 46% claimed to own an iPad and 12% an iPad mini
• 72% use their tablets for both work and leisure, up from 39% in 2011
• Two thirds now consider tablets to be a 'useful business tool', increasing from 39% in 2011 and 59% in 2012
• 75% watch TV at the same time as using their tablet, with nine in 10 of these consumers taking some form of action on their tablet as a result of seeing TV content, including a third responding to TV advertising.
http://www.cnbc.com/id/101241424
Fifty percent believe that mobile technology has 'more influence on global change than countries, governments or corporations'.
Usefulness of social media as a business tool starts to wane.
LONDON, 3 December 2013 – New research by CNBC, the leading business and financial news network, shows that Europe's business elite continue to embrace the latest smartphones, tablets and devices. However when it comes to using social media in business, while a steady 13% of those surveyed consider social media as 'essential to business activities,' a growing proportion 46% now consider social media to be 'neither useful nor essential' to their business (up 16% since 2010).
CNBC's 'Europe's Mobile Elite 2013', an annual study which focuses on the usage of mobile technology and use of social media, shows that although three quarters European business executives believe that they are keeping up with technology change within their sector, less than four in ten feel that their companies are keeping up with technology change.
Device ownership and use
Mobile technology has changed the way business leaders live and work, with 68% of those surveyed agreeing that life is 'easier' as a result and 64% claiming that their lives are more productive and enjoyable. Half of all European executives surveyed agree that mobile technology has 'more influence on global change than countries, governments or corporations.'
The 2013 survey results showed that:
• 90% of Europe's business leaders surveyed own a mobile device (up 7% from last year)
• Apple ownership has slowed with iPhone ownership growing marginally from 41% to 44% in 2013
• Android handsets showed the strongest year-on-year growth, increasing from 28% in 2012 to 35% in 2013, and a fourfold increase since 2010.
Use of tablets and multi-screen use continues to grow and tablets are well integrated into work and social lives:
• Almost eight in ten currently have a tablet at home, or intend to purchase one in the next 12 months
• 46% claimed to own an iPad and 12% an iPad mini
• 72% use their tablets for both work and leisure, up from 39% in 2011
• Two thirds now consider tablets to be a 'useful business tool', increasing from 39% in 2011 and 59% in 2012
• 75% watch TV at the same time as using their tablet, with nine in 10 of these consumers taking some form of action on their tablet as a result of seeing TV content, including a third responding to TV advertising.
http://www.cnbc.com/id/101241424
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